Key Points:

  • Build rapport
  • Get people interested
  • Figure out what others want and need
  • Show confidence
  • Deliver a compelling vision
  • Be prepared
  • Communicate clearly
  • Keep emotions in control
  • Create urgency and scarcity
  • Be consistent and persistent



  • Effectively advocate your position on plans and ideas


Recommended Resources: 

Brief Review


Influence and Rituals. Tony Robbins. 14 minutes.

The ABCs of Persuasion. The RSA. 3 minutes.

Science of Persuasion. InfulenceAtWork. 11 minutes.

How to Increase Your Persuasion Skills - Consistency. Communication in a Minute. 1 minute.

How to speak so that people want to listen. Julian Treasure. TED Talks. 9 minutes.


Influencer Summarized for Busy People by McMilan Summaries. 2014. $3.99


Present to Persuade. Dale Carnegie Training. 1 hour live online webinar. $99

How to Win Friends and Influence People. Dale Carnegie Training. 2 day course given multiple times per year in cities across the US. $1,695


In-Depth Review


How to Influence People and Get what you Want. Tony Robbins. 23 minutes.

Improve Your Social Skills in Under 30 Minutes. Ramit Sethi. 27 minutes.

Art of Persuasion. Matthew Lampros. 34 minutes.

Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want by Kurt W Mortensen. Audiobook, 7 hours.

The Power To Influence By Anthony Robbins. Audiobook, 6 hours.


Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William L. Ury, Bruce Patton. 2011. $9.94

Influencer: The New Science of Leading Change, Second Edition by Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan, Al Switzler. 2013. $13.76


Think Again: How to Reason and Argue. Coursera, Duke University.

Effectively Negotiating with the Power of Persuasion. USC Marshall School of Business. Highly interactive online course given multiple times per year. $795